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Our Secret Handshake is a women-owned + run creative strategy team based in East LA. We facilitate authentic brand partnerships + artist-brand collaborations, specializing in bespoke events, unique campaigns and immersive experiences. If you want to add a new dimension to an album/book/film launch, a tour, or need help dreaming up ways to connect your music, art or brand to a wider audience in a whole new + meaningful way, we'll make it happen. Just like that. 

connect more.

Our philosophy is to CONNECT MORE. There are some really cool ways the internet can bring people together; let's use them to get people out from behind their devices to meet. In real life.

We want to help you get your creative voice heard in authentic ways by more people -- people who will listen to and dialogue with you for years to come. We are artists + musicians ourselves, and have built our careers working closely with + supporting other artists. We know how hard it is to make art and sing out or speak up in the first place. 

Artist-brand alliances work best when both parties feel free to be fully themselves. Brand partnerships succeed when everyone at the table is equally stoked to try something new, together. Yes, selling more records, tickets, books, products, and increasing everyone's bottom line is a great thing. But greater yet is when you can do all that and bring people together in meaningful ways, reminding us why we're really here to begin with. 



Sydney >> London >> Los Angeles
artist-brand collaborations. master of ceremonies. artist management maven. creative strategist. behind-the-scenes logistics expert. ridiculous chef. professional maker. 

Jade has worked with some of the top musicians, labels + brands around the world managing day-to-day + bespoke immersive events both. She speaks "artist" + is the perfect liaison between creatives, labels, brands, managers + anyone else you want to bring into your big idea. She's also funny as hell + can be talked into ice cream + adventure any time of the day. She can make you a universe + a killer pie, both from scratch.


DC/NY >> Omaha >> Los Angeles
brand partnerships. Ideas woman. bridge-builder. WRITER/musician/producer. art director. Faerie godmother + reality-maker of THE wildest dreams you didn't EVEN know you had. 

Laura is a big-dreamer who specializes in bringing people together to get things done/make friends doing it. She's toured the world as a musician, given a TEDx talk about modern revolutionary women, helped found Omaha Girls Rock, and worked extensively in HR + non-profits. She loves connecting big ideas + new people in real ways, cares a lot about legacy ("What do you want to leave behind?") + will gladly read your tarot over tea.